daveb
insert clever quip about ubiquity here
what is 10 | 2? · Jul 12, 08:47 am
if you’re like me you’ve been watching a lot of the tour lately. you may have seen the odd reference to 10 | 2 lying around on nike jerseys and other things. you may ask yourself what that’s all about. you can go to the nike wear yellow site and check it out. at the bottom there’s a video that shows the press release where lance announced that he had testicular cancer that spread to his abdomen, lungs and brain.
strangely, through his year long recovery the one person who stood by him (along side family and friends) was his nike rep. as a professional athlete you get a lot of contact with your nike rep, but i imagine that it’s quite strange for a clothing rep to stand by someone dying of cancer. not exactly a good marketing move for nike. but i guess that was never what it was about. it must have been very encouraging and heartening to have a sponsor stand by you through such a dark time.
now that lance is back on top nike is still doing interesting things, like creating a time trial wheel with strange little custom icons:
things like his kid’s initials, the state of texas, the eiffel tower and a 6 with horns and a tail – good luck beating that record.
so maybe nike is an eveil corporation that exploits kids, but they’re not doing it all wrong.
Categories: bike / |
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